Enlightened Training Launch in Glasgow.

blogI attended the launch of the Glasgow training centre for Leeds based Enlightened Training last night http://www.enlightened.it/ The Enlightened training facilities in the “hub” in Glasgow’s Media Quarter http://www.pacificquaydmq.com/dmq-thehub.htm are fantastic and more importantly so are the people.

The IT training industry is full of companies that see training as a faceless numbers. Most have no plan to engage with clients and have a habit of cancelling training days again and again till they get enough people to hit a profit target rather than enough to deliver the learning experience they promised to the customer in the first place.

Enlightened look different, it was refreshing to meet a great bunch of people who were really passionate about the training industry and about their company and the image it presents. Importantly they are really keen to engage and build long term relationships and that will make the difference for them in Glasgow but may also be why they are being so successful when others are cutting staff and closing offices!

The venue is cool, Glasgow waterfront by the Science Centre and overlooking the Seaplane Terminal, all the latest equipment and good people who are passionate about training, you can count this as a recommendation.

I was fortunate enough to join the team after the event at Rogano http://www.roganoglasgow.com/ the world famous fish restaurant for the best Cullen Skink and Monkfish Kedgeree I have ever tasted. Many thanks to Alex, Sue, John and Michael from Enlightened and good luck with the new training centre.

Gordon MacIntyre-Kemp


3 Responses to “Enlightened Training Launch in Glasgow.”

  1. 1 IT Training Scotland July 2, 2009 at 9:47 pm

    Yeah I have heard a lot about enlightened IT Training. I know they are a good bunch as I used to work along side the manager at a previous role.

    Its true about the cancellations of classes but sometimes there is no other way out it if there is simply no revenue on day.

    Do you have any ideas on how a training company could combat this?


    • 2 thenewgoldenrules July 7, 2009 at 3:37 pm

      Hi Scott

      Thanks for your comment, the answer to the question quite simple really.

      Only sell courses that you know you can fill – don’t speculate – do surveys and read the market – understand what courses people will buy and then pick a date far enough ahead that you know you will have time to fill it, finally put it in your sales plan and fill it.

      If for some reason you don’t fill it, (3 booked on rather than 10) run it anyway and deliver a great personal experience to the three who did book and have them rave about your company to everyone they know.

      Training companies that don’t deliver what they promise are not worth doing business with. This reputation goes before the salesman who is trying to fill the next course and so course cancelations become a self fulfilling prophecy.

      Trust is more important than price! If you cancel courses people hear about it, and you cant sell if no-one trusts you.

      Finally if you are running a non-core course or a special course market it as “provisional dependent on numbers” but take commitments – not money – and make sure that everyone booking knows that the course will only run with X number. I know training companies that have taken payment for courses from unemployed individuals who want to retrain and then cancelled the course 9 months in a row – that sort of behaviour is unethical and makes my blood boil. That sort of company will sell less and less every month till everyone knows about them and then they will go out of business.

      In short – Be honest, be ethical, be upfront, care about your clients need to learn and improve yourself, be passionate about training, deliver your promises to generate trust and promote that fact through branding, networking and publishing and sales become easy in training as people will call you and when you call people they will have heard good things about you.

      Hope that helps

      Gordon MacIntyre-Kemp

  2. 3 Alex Vince July 7, 2009 at 2:22 pm

    Hi Scott:

    Thanks for your positive comment it is sincerely appreciated.

    We don’t cancel open courses that we have even one delegate booked on – even if we lose money on the day it is our problem, not that of the customer – why should a customer be penalised because a training company can’t do their job and sell places.

    This is one of the things that makes us different from other training companies – other training companies should man up and not just be profit focused.

    I don’t know if that is a way training companies can combat the issue though…..


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