Video Engagment and Online Advertising

blogI think that video will have a larger role to play in business promotion in the future and that targeted digital advertising spend will dwarf traditional broadcast media advertising spend in just a few years.

If you want to make a lot of money invest in an online advertising agency as they will be swallowed up by the big ad agencies at a premium in the next five years as they will need the skills.


I have been shooting some promotional videos for my seven sales training courses running in August and September and I would value some feedback as – well – I don’t like them!

I am absolutely sure that video promotion and video blogs and video testimonials are the future but I would give my first attempts a B minus for the sales video and a C minus for the networking video: the camera angle is wrong it needs to be eye level, lighting is cold, sound is poor and I have gone on a diet and managed to loose 8lbs since I shot them (LOL) but any observations and ideas would be well received.

You can access them here

They say “the whole world is a critic” I hope so!


Gordon MacIntyre-Kemp


1 Response to “Video Engagment and Online Advertising”

  1. 1 Penny Haywood Calder October 7, 2009 at 10:57 am

    Good to catch up with you and this blog looks very useful. Will pass on a link. And ask my hubbie, David Calder, to have a look at your vids. With 30 years broadcasting experience & now heading up – an online TV news service for companies that need to get their point of view across – he has high standards. But he also recognises SMEs can and should get going in video and actively helps them with training and consultancy. I’m sure he’d pass on some tips.

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